Includes bibliographical references and index.

Foreword by Sheryl Sandberg Part One What: An introduction to the economy: What is it? Why now? How is it changing business for good? Who: The authors share their personal journeys and lessons on business, charity, and social enterprise-learned the hard way 1 Introduction: Welcome to the WEconomyCraig Kielburger, Holly Branson, and Marc Kielburger 17 Chapter 1: Growing Up BransonHolly Branson 31 Chapter 2: Breakfast and a Wake-Up CallCraig Kielburger 47 Chapter 3: From the Slaughterhouse to Social EnterpriseMarc Kielburger Part Two Why? Because successful businesses now work for the greater good, and purpose is profitable. The stories that follow are proof that companies are thriving by tackling social issues with business plans. It's "Business with Benefits"-for people, planet, and profit. You may sit with the investment or marketing department and think that changing the world is the unenviable problem of the Corporate Social Responsibility team. Everyone has the chance to push companies to scale social change and to find more meaning at work. 63 Introduction: Purpose at Work: Why Business Should Get InvolvedCraig Kielburger, Holly Branson, and Marc Kielburger 71 Chapter 4: Purpose 101Holly Branson 85 Chapter 5: Inspire Brand FanaticsCraig Kielburger 97 Chapter 6: Build New ProductsMarc Kielburger 111 Chapter 7: Reinventing Your Work LifeHolly Branson 123 Chapter 8: Differentiate ProductsCraig Kielburger 135 Chapter 9: Sweat the Big and Small StuffHolly Branson 149 Chapter 10: Unlock New CustomersMarc Kielburger 159 Chapter 11: The New World of Impact InvestingHolly Branson 171 Chapter 12: Open New MarketsCraig Kielburger 183 Chapter 13: People Are Your purposefully Branson Part Three How: A step-by-step guide to embedding purpose right at the heart of everything you do, both as an individual and as a business. Find a cause that suits you, build a plan, perfect your pitch, and much more. This is everything you want to know about getting involved in the economy. This is your roadmap for doing good and getting paid for it. 199 Introduction: If You Build It, They May Not Come: How to Get Purpose RightCraig Kielburger, Holly Branson, and Marc Kielburger 207 Chapter 14: Be a Purpose-Led "Learning Organization"Holly Branson 223 Chapter 15: WEconomy Impact Engineering, Step One: Find Your CauseCraig Kielburger 241 Chapter 16: WEconomy Impact Engineering, Step Two: Build a 360 Action PlanMarc Kielburger 257 Chapter 17: WEconomy Impact Engineering, Step Three: Engage Your networks Craig Kielburger 271 Chapter 18: It's Time to Get Your Pitch OnHolly Branson 289 Chapter 19: Change without CashMarc Kielburger 301 Chapter 20: Your WEconomy Assignment: Build a 100-Year Purpose PlanHolly Branson 313 Conclusion: The WEconomy Needs YouCraig Kielburger, Holly Branson, and Marc Kielburger 317 Epilogue by Sir Richard Branson320 Appendix 322 Acknowledgments

Do you crave more meaning in your job? Who wouldn't want to be the person doing that? Uncover the methods of megastars like Oprah Winfrey, Earvin "Magic "Johnson, and Sir Richard Branson, who make the world a better place through purposeful--and highly successful--business strategies. The stellar authorial team share in candid detail, the setbacks, and achievements they experienced building successful enterprises and charities--with purpose. With the tips inside this book, you, your business, or your charity can: Find a cause that drives you and your career goals to new heights create a job that you love and be celebrated by your peers, boss, and industryInspire brand fanatics to stay loyal to you, your company, and your cause a halo to your product, grow your geographic reach, innovate for "the next big thing, "engage Boomers to Gen Z, and much more! This is your blueprint for living by your values, achieving career success, and changing the world. Purpose and profit are the greatest human motivators. This is the definitive roadmap for bringing the power of both forces together--achieving a purpose with profit in your career, company, and changing the world. Do you crave more meaning in your job? This book will give you the roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the secret to increasing productivity and retaining top workers. If you're in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. Everyone wants more meaning. We all inherently know that purpose is powerful, but this is the ground-breaking book to unleashing the purpose within your career, company, and life goals. This book will show you how to profit with purpose, whether you're the one calling the shots or a junior employee looking to advance. Get paid to change the world ₆ who wouldn't want to be the person doing that? Discover the methods of megastars like Oprah Winfrey, Earvin "Magic "Johnson, and Sir Richard Branson, who make the world a better place through purposeful--and highly profitable--business strategies. Go behind the scenes of real companies at the forefront of this watershed movement and learn from business leaders, entrepreneurs, celebrities, and aspiring influencers. The all-star authorial team shares in candid detail the setback.